AT Elite Mindset Mentoring

01 — Background

Academy to first team, and everything in between.

Armand Traoré · Left Back

Armand Traoré · Juventus (loan)

Armand Traoré playing for Queens Park Rangers

Armand Traoré · Queens Park Rangers

Armand Traoré playing for Nottingham Forest

Armand Traoré · Nottingham Forest

Armand Traoré · Senegal

Armand Traoré joined Arsenal's academy in 2005 and worked his way through the youth ranks and reserve team before signing his first professional contract and making his first-team debut in the League Cup in October 2006 — going on to play in the League Cup final the following year.

Across a 15-year professional career he played on loan at Portsmouth and Juventus, in the Premier League with Queens Park Rangers, and through spells at Nottingham Forest, Cardiff City and Çaykur Rizespor, earning senior international caps for Senegal along the way. He now holds his UEFA B coaching license.

Having gone through the academy system himself — the promotion, the loans, the setbacks, the step up — he now offers extremely high-end, one-to-one mentorship built on the parts of the game that scouting reports don't cover.

2005–06AArsenal Academy

2006–11AArsenal First Team

2008–09PPortsmouth (loan)

2010–11JJuventus (loan)

2011–16QQueens Park Rangers

2016–18NNottingham Forest

2018–20CCardiff City

2018RÇaykur Rizespor

02 — Programme structure

Four levels. Built to match where the player is right now.

Foundation

Grassroots players & beginners

Future Pros Mindset Programme

Discipline, focus, identity, positive habits.

AT Next-Gen Mindset Mentorship

Motivation, direction, confidence-building for young players.

Traoré Young Champions Mindset

Self-belief, growth mindset, basic football fundamentals.

Core Development

Serious players wanting real technical improvement + mindset support

AT Total Player Mentorship

Holistic development: physical, technical, emotional, mindset.

Traoré Mind-Body Football Academy

Training sessions + mental resilience + lifestyle coaching.

AT Pathway Project

Progression plans, video analysis, mindset routines.

Elite / High-Performance

Academy players, semi-pros & pros levelling up

Traoré Elite Mindset Mentoring

High-performance thinking, discipline, consistency.

AT ProMind Football Programme

Technique + tactical IQ + professional mental preparation.

AT Player Evolution Programme

Comprehensive 360° development with regular assessments.

Traoré Peak Performance Mentoring

Mindset breakthroughs, resilience, leadership, elite training behaviours.

Specialist Masterclasses

Add-on sessions & one-off workshops

Full-Back Mastery with Armand Traoré

Position-specific: defending, transition, 1v1s, overlapping.

Speed & Skill Labs

Pace, mobility, ball mastery.

Mentality Blueprint Workshop

Confidence, self-talk, pressure management.

The Pro Mindset Session

One-off lecture-style session for groups or teams.

03 — Approach

I’ve been where you want to go.

For 15 years, football was my profession. From Arsenal Academy to the Premier League, European competition and international football, I experienced the challenges, pressure and demands that come with pursuing an elite career.

I’ve dealt with the anxiety before kick-off, the disappointment of being left out, the pressure of performing when it matters most, and the scrutiny that comes with playing at the highest level. I’ve experienced injuries, setbacks, success, contract negotiations, dressing room dynamics and speaking to the media under pressure.

That’s what makes this mentoring different.

You’re not learning from theory. You’re learning from someone who has lived the journey, navigated the obstacles and built a career in one of the world’s most competitive environments. Very few players achieve a 15-year professional career, and the lessons learned along the way are invaluable.

My role is to share those lessons, helping ambitious players develop the mindset, resilience, professionalism and confidence needed to thrive both on and off the pitch.

Because talent may get you noticed, but mindset is what sustains a career.

04 — Apply

Fill out an application.

Extremely high-end, one-to-one mentorship from a 15-year professional. Spaces are limited and every enquiry is reviewed personally before a session is confirmed.

Investment

Discovery session30 mins£60

Single mentorship1 hr£130

MasterclassesPriced on request

Elite Mentoring Packages

6 sessions

Performance Package

£750

£125 per session

Ideal for players seeking focused guidance and accountability over a defined period.

Development Package

£1,200

£120 per session

For players committed to building consistency, confidence and long-term growth.

20 sessions

Elite Journey

£2,200

£110 per session

A comprehensive mentoring programme providing ongoing support, accountability and development throughout the season.

Included in every package

One-to-one mentoring
Personal action plan and goal setting
Mindset and performance development
Accountability between sessions
Guidance through challenges on and off the pitch
Video analysis and a programme to follow for improvement

Player name

Age group

Parent / guardian email

Contact number

Session or package

Current club, position & availability

Applications are reviewed personally. You'll hear back within 48 hours.

✓

Application received.

Thanks — every application is reviewed personally. You'll hear back within 48 hours to discuss next steps.